November 24, 2015
Previously, we tackled the majority’s lack of attention to meta data. We already discussed why dozens of website owners are so “aloof” with meta data. We do already know that this is one of the reasons that makes tons of websites lack search engine traffic. And despite such negative approach with meta data (especially with meta descriptions), we found some ways on how to optimize meta description for traffic. But today, we’re not solely tackling on meta description. Today, we’ll be talking about another meta data that may look simple in SEO, but it does more when it comes to visitors. Today, we’ll be talking about meta title and traffic!
Everyone knows what titles are for. As a matter of fact, even a grade school student could point out the importance of titles. However, titles are not just simply “titles” in the world of SEO and traffic.
Titles (like keywords) separate your site from other unrelated pages and queries. Titles group your contents to those pages that are related to the same topic. Titles (like descriptions) tell what your readers should expect on the page that they’re visiting, but some use titles to attract attention instead of providing a straight definition of the content it describes.
Meta titles are usually limited to 60 characters. And unlike your cliché tips and tricks, it doesn’t always follow the idea that shorter titles are better than longer ones.
Titles can be fixed according to your own wants and needs. Anyone can be flexible with their title as long as the content is still relevant to the user’s original intent.
Every website owner must remember that their meta title is important because:
But how can your meta title attract traffic? Well, you could follow these strategies!
Website owners who just buy traffic from trusted providers without optimizing their meta data aren’t really getting enough traffic at all. To boost your site, you must also know how to optimize your meta data (especially your meta title!)
Do these things, and you’ll be able to use your meta title in attracting traffic!