Backlinks in the Backseat: Boosting Traffic Without External Links

August 30, 2016

Backlinks are the sales posters of SEO. They are out there, spreading the good word of a website. They are one of the biggest drivers of website traffic to blogs, e-commerce sites, and other Internet destinations. Backlinks are in the top three of the most important SEO factors, in fact, so if you want exposure, you need to have backlinks.

On the other hand, Google’s John Mueller discourages focusing on backlinks. It’s ironic, knowing that it’s one of the things that will get targeted web visitors to your website’s door.

Nevertheless, it still makes sense to avoid making backlink as the bull’s eye for your marketing project. This is especially important for young bloggers, marketers and online stores that have neither the sway nor a stable customer base.

More than that, Panda is so much smarter and as Mueller suggested, Google’s algorithm pays the same amount of attention to other factors. It’ll be hard to deny yourself the cake that is backlinks.

For one, its existence correlates with higher rankings.

But,

Building links takes time and even if you can afford the time and financial expense, it’s not the only way to boost traffic to your website.

Using Schema Markups

schema markup boost CTRYou may have seen this quite a lot lately, but it’s worth repeating that you must use schema markups.

The statistics are telling: only 0.3% of all websites use it;

It’s not a ranking factor, but it leads to a higher Google ranking.

While it’s not a guarantee, these snippets provide relevant information to users. In turn, it will lead to a better click-through rate.

More Content

Forget backlinks for a moment, and just think about creating more relevant content. More often than not, top ranking websites on Google have an average of 2,000 words on their website.

This doesn’t mean that once you reach the 2,000-word median, you’re on the level of New York Times, Wikipedia or Buzzfeed; it only signifies that you have more to say about your product/service. Nevertheless, don’t forget the relevant part. Visitors want solutions, and they want it quick. Avoid fluff and flowering your content, and be on point.

If you want AirBnb kind of content, meaning minimal but effective, stick to long-tail keywords. This is ideal for service-based websites because rather than talking about it, you just show the customer what’s what.

That’s what AirBnb does, and they’ve been pretty successful at maintaining colossal website traffic with long-tail keywords.

You can also improve the headlines of your content. It’s not necessarily making it long, but catchier. Barring metrics, this is one of the best ways of improving CTR rate because this is where most readers judge if the content is worth their time.

Think of avoiding backlinks as the Marshmallow test for your website. You may be foregoing a rewarding factor in improving traffic to your website, but you’re bettering your website’s shape.

Backlinks will take up most of your effort, and while it is proven to be effective, you’ll probably have neglected to tweak current content and keywords, which are much easier to do and will still drive website traffic.

There are tons of how-to’s on increasing website traffic to your blog, but there aren’t many that won’t use backlinks. These methods, while not pragmatic, are simple and doable for everyone, thus making it more practical and useful.