July 15, 2016
The challenge for businesses is to make sure that when users search for your product or service, they find your site and not your competitor’s.
The bigger problem, however, is this:
You probably do not have the same budget as your more massive competitors do, nor do you have an army of marketers at your disposal.
So how can you, against overwhelming odds, carve out your piece of the market?
This article is an attempt to provide you, a future success, a whole battery of free, straight-to-the-point, actionable, best ways for getting website traffic.
Some of these are not quick fixes—but you may be surprised at how instantly many of them generate results.
Optimising your content for search engines is still worth the time and effort. Make your site looking as good as possible for the search engine robots by incorporating keyword-rich content. Make the most of image alt text as well, create internal links to new content and fix your meta descriptions.
Optimising the site for search engines does not necessarily have to be complicated. As long as you hire affordable SEO services and incorporate even simple on-page SEO techniques organically, you can increase your online presence and increase website traffic.
Do not simply go for the popular, high commercial intent keywords in your market. Make sure to use targeted keywords that are specific to what you offer—also called long-tail keywords—because major search engines will see your site as a destination relevant for that specific subject.
In time, this will boost your search rankings and help the right customers find you. If you are not targeting long-tail keywords as part of your SEO efforts, you are missing out.
Blogging does drive traffic, as long as you write a catalogue of helpful, persona-optimised content focusing on your market niche. Poorly written, spammy, cheap content, on the other hand, can do more harm than good, as it puts you at risk of search engine penalties.
You might want to build relationships with key influencers within your industry as well, and syndicate your blog on other sites for an added boost in website traffic.
Social media channels, such as Facebook, Twitter, LinkedIn, and Google+, should function as an extension of your site. Building a presence on these networks will help get your name and website address out there.
To do so, maintain fun and active accounts that do not only promote your content, but also serves to build up your personality. Make sure to be active in social communities relevant to your industry as well.
Website speed is essential in the search engine war. Not only does a fast site speed drive traffic to your website and improve customer satisfaction, but also has a direct impact on your search rankings. Almost every major search engine, including Google, takes the Page Load Time and Time to First Byte (TTFB) into consideration when ranking sites on the search engine.
To make sure your site does not take forever to load, optimise your pages properly—including the page structure, image file sizes, and functionality of plug-ins.
To sum it up, increasing website traffic does not involve mindless search engine optimisation. Ultimately, it is all about giving search engines, and more importantly users, what they want—quality, speed, accessibility and insight.